Pillow Fight

Pillow Fight was a Vox Gen event night on March 28, and the whole brand grew out of a photoshoot.

The direction board set the rules: more fun and joy with no dreadful vibes, multiple students in the frame instead of just one person, and a soft, sleepy color palette pulled from bedding and pajama references. The shoot ran on a timed call sheet with a full crew, and I shadowed our talent director on set.

From there I kept the palette soft and let the chunky, bubbly title do the shouting across the holding screen, a lower-third bar, and printed invite cards with a QR code and a To / From on the back so students could hand one to a friend.